We’re on a mission to achieve zero transport fatalities.

Every year, the lives of so many families are changed forever as around 1.35 million people die and between 20 and 50 million are injured in transport accidents. Many of these accidents are due to human error and may be preventable with camera-based driver and operator monitoring safety technology.

With the world’s most advanced human data-driven technology, Seeing Machines is enhancing safety by dramatically reducing fatal accidents every day; making progress to our end goal of zero deaths.

kilometers travelled

distraction events detected

fatigue interventions (12 months)


The best in our field

Seeing Machines’ driver and occupant monitoring system technology is underpinned by our unrivalled understanding of human behaviour. Human Factors research forms the basis on which our world-leading algorithm development, advanced embedding of software onto silicon and industry-leading optical path research enables deep consultation with customers on camera and illumination requirements for all kinds of difficult situations, from human behavioural edge cases through to difficult in-vehicle lighting environments.

This quality of teams and processes has put Seeing Machines in leadership roles consulting to transportation regulatory, governmental and consumer awareness bodies, as well as with our global customers in Automotive, Aviation and Fleet.

Human Factors

Unrivalled human behavioural research and data.

Advanced Embedding

Superior AI safety and performance capabilities.

How it Works

Backed by 20 years of data-driven research.

  • Introducing Occula™

    Introducing Occula™

    Seeing Machines' neural processing unit is an accelerator that delivers breakthrough silicon utilisation.

Behavioural insights

Our latest research in developing the world’s most advanced AI-driven safety technology.

DMS – key to reducing road related trauma

Seeing Machines' DMS technology can address long-standing safety issues in real time.

A Human Factors approach to DMS

Understanding human behaviour is key to developing DMS technology that improves safety.

Why Human Factors is fundamental to DMS

Human Factors research is key to developing Seeing Machines' world-leading DMS technology.


Our latest news

Takeover Context Matters: Characterising Context of Takeovers in Naturalistic Driving using Super Cruise and Autopilot

Vehicles equipped with Level 2 advanced driver assistance systems (ADAS) are becoming increasingly common. Driver inattention is a key concern, despite advice to remain alert when using these technologies. Driver Monitoring System (DMS) technology can help to manage this issue by supporting driver readiness to take over control of the vehicle if the ADAS is disengaged. This blog summarises findings from a research paper, co-authored by Seeing Machines' Human Factors staff, exploring the context of vehicle takeovers to develop more effective and adaptive DMS solutions.

DAC2024: Asleep at the Wheel? In-Cabin Monitoring for Automotive Safety.

DAC is recognised as the global event for chips to systems. DAC2024 will be held in San Francisco from June 23 through 27.

Seeing Machines is delighted to join this distinguished panel of experts as it brings together some of the foremost sensor and System-on-chip (SoC) suppliers and in-cabin monitoring specialists who are pivotal in driving the burgeoning interior sensing market.

The importance of real-time in-cab and external feedback in managing fatigue in commercial transport operations

What makes the Guardian solution unique is combining our automotive-grade safety technology, driven by decades of Human Factors research, with monitoring and intervention by real humans. Discover why the human intervention aspect is so effective in managing fatigue in our lite paper.