Nick DiFiore

Nick DiFiore

Strategic Project Advisor (OEM)

Nick has over 35 years of experience in the automotive electronics sector, including product strategy/engineering, marketing and business development with automotive OEMs, Tier 1 system developers, and Tier 2 semiconductor companies.

Before joining Seeing Machines in late 2016, Nick was Senior Director of Automotive at Xilinx, a programmable chip company. He helped build Xilinx from start-up to attracting annual revenues of over US$150 million by leveraging market growth in automotive infotainment and advanced driver assistance applications. Prior to joining Xilinx in 2005, Nick spent 20 years at Ford Motor Company – and automotive parts spin-off Visteon – in various global engineering/management roles, where innovations in the then-developing infotainment and telematics sectors earned him nine U.S. patents, a Henry Ford Technology Award, and a Smithsonian Innovation Award.

Nick holds a BSc in Electrical Engineering from Lawrence Technological University.