DMS the ‘awakening giant’ of ADAS safety

Automakers are now investing heavily in advanced driver assistance system (ADAS) development. These products are seen by many within the industry as a crucial first step towards the automotive sector’s Vision Zero ambitions.

  • DMS the ‘awakening giant’ of ADAS safety

A growing consensus now exists that for any ADAS platform to function efficiently, the presence of an in-vehicle driver monitoring system (DMS) is required. Such a prerequisite also applies to the commercial vehicle (CV) segment.

As Mike Lenné, Chief Science and Innovation Officer of DMS developer Seeing Machines, told Automotive World, there has been huge momentum and growing enthusiasm behind DMS adoption in recent months. “DMS is the awakening giant of ADAS,” he said, pointing towards growing regulatory impetus to deploy the technology in future vehicles. “The number of automotive RFQs has increased markedly and that’s not just a post-COVID effect, that’s in direct response to what we’re seeing as led by Europe with the regulation of DMS technology and now imminently the release of NCAP protocols that will reward OEMs that pursue DMS. It is absolutely DMS’s time in the sun.”

“For CV operators, fatigue is the number one safety issue. We’ve published research that shows our technology reduces fatigue events by more than 90%. If you can tackle the major safety risks for commercial fleets, you’re doing good work.”

A fatigued and/or distracted driver at the wheel of a passenger car can pose an immediate threat to other road users, their passengers and to themselves. If a driver is in control of a heavier and more difficult to manoeuvre commercial vehicle, the stakes are even higher. These higher stakes played a major factor in Seeing Machines’ focus upon providing DMS products for the CV sector, with Lenné describing the use of DMS here as “critically important” for improving overall road safety.

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